Media Planning & buying in Iraq
Our Erbil Based Agency has long-standing relationships with the majority of media owners, both on- and offline.

Media Planning & Buying

Today’s media landscape requires an intelligent and informed approach from an experienced team.

Effective planning and buying in a complex marketplace also demands access to the latest research and analysis tools, all of which are used at the agency.

We are a truly media neutral agency and will only ever recommend what is right for our clients.

What we do

Media Planning

When it comes to media planning and buying at Apostrophe, we take a totally objective view to developing integrated, cross channel media campaigns. We gather intelligence and make recommendations that we truly believe will achieve your objectives and make media selections that provide a proven return on investment. Our approach is independent and impartial.

Media Buying

We keep the media buying process fluid and know how to negotiate the lowest possible rates. By constant monitoring and evaluation (testing and refining) – we know what works, as well as where best to channel the media spend. We don’t believe the biggest budgets always secure the best deals, instead we place value on the relationships we develop with media owners and the conviction that you adopt when entering into negotiation – collaboration over clout.

Media Analysis

We are a results driven business. Although the cost of media is of paramount importance, we also look to leverage the optimum return by securing the best positions and achieving the strongest standout at no extra charge. This, along with strong planning and judicious buying, ensures our clients are able to achieve optimum return by reaching the right audience, with the right message and at the right time.

Media Planning & Buying channels:

Television
TV advertising is still the leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. Our media planners have an innate understanding of audiences and their daily media habits, including their preferred device, whether it be on a TV set or a Mobile phone. We use a combination of Direct response TV, which remains one of the most commonly used strategies for businesses and brands globally, Broadcaster Video On Demand, TV Sponsorship and Product Placement.
Out-of-home
Out-of-home (OOH) advertising reaches consumers when they are “on the go” in public places, in transit, waiting and/or in specific commercial locations, such as in a retail venue. Billboard advertising is a traditional OOH format, with roadside billboards remaining the predominant form, but there has been a significant growth in digital OOH in recent years, as it is easy and less costly.
Radio
The radio landscape has reinvented itself dramatically, tapping into the broader resurgence of audio as a marketing channel, the digitisation of radio is fuelling greater diversification within the industry, enabling the rise of more niche stations. Radio stations offering advertisers an array of audiences and segments, from online radio, podcasts, audio channels such as smart speakers, app based radio, broadcast, including AM/FM and satellite, community, campus, hospital and even retail radio.
Publishing
Publishing (Print & Press) still has its own unique audiences and through using a combination of both on- and offline, even sharing content with their social audiences, still tends to be more appropriate than other mediums when it comes to some specific target markets, products or services. While print media is no longer necessarily the first option for many businesses, it does play a critical role for specific verticals and/or marketing categories.

Cinema
Although cinema viewership and attendance has dropped off slightly over the last 5 years, it is enjoying a bit of a resurgence, and it still delivers your message to a captive audience that is qualified and quantified. Cinema-goers, in the majority, agree that it is all about the entertainment, it’s a night out with family and friends and the best way to experience a film. The peak day for visiting the cinema is still Saturday, so it’s an opportunity for brands to communicate and engage audiences when they are happy, relaxed and feeling positive.
Online
Opportunities to target the right customer with the right message, in the right way, at exactly the right time have never been greater. From expertly gathered insights, we deliver highly targeted campaigns with a measurable ROI.
Social
With Social Communities becoming one of the biggest growth opportunities in marketing, be sure to develop a social presence that drives business results. Our Social team pairs creative and messaging with media to complement each other, working in parallel to engage your desired audience. Different audience segments behave differently when it comes to their social media usage, from Snapchat to WhatsApp, Instagram, Facebook, Twitter and the list goes on, depending on which country they’re in, whether they are Gen Z, Gen Y or even Silver Surfers.
Mobile & Apps
Smartphones have entirely changed the media landscape, we’ve moved on from simple SMS and MMS, to consuming, engaging and purchasing products and services using our phones. An array of opportunities now exist, including mobile location-based advertising, which offers a strategic, cost-effective way to use the one thing consumers always have with them: their phone. Through audience targeting and creative strategies, we amplify existing media campaigns with mobile location-based ads across TV, radio, print, out-of-home (OOH), and digital.

Contact

We know you have something great and we’d love to get involved.
Whether you want to work on branding and identity, a bespoke website or social media, we’re all about exceptional results.