Businesses are spending more on digital advertising every year. In fact, total online spend is expected to increase from $151 billion in 2015 to $204 billion in 2018. Digital advertising is growing because consumers spend more time online via computers and mobile devices and digital advertising provides many targeting advantages, unlike traditional advertising.
More than 50% of Snapchatters are aged 25 and over
Although most of Snapchat’s users are of the younger generation, more than 50% of its new daily users are aged 25 and over. Even if your audience doesn’t fall in that demographic, Snapchat is still becoming a vital part of global marketing strategies.