Snapchat advertising
Grow your engagement using Snapchat ads
If you want to create engaging experiences for the mobile generation, then you need to advertise on Snapchat. Brands and content creators use Snapchat ads to promote stories that engage and excite a highly mobile audience. With 166 million daily active users, over 50% of which are aged 25 and older, Snapchat provides one of the best ways to reach individuals age 13 to 34 on their mobile devices.
Digital advertising is growing
Businesses are spending more on digital advertising every year. In fact, total online spend is expected to increase from $151 billion in 2015 to $204 billion in 2018. Digital advertising is growing because consumers spend more time online via computers and mobile devices and digital advertising provides many targeting advantages, unlike traditional advertising.
More than 50% of Snapchatters are aged 25 and over
Although most of Snapchat’s users are of the younger generation, more than 50% of its new daily users are aged 25 and over. Even if your audience doesn’t fall in that demographic, Snapchat is still becoming a vital part of global marketing strategies.
Shapchat users are active and engaged on mobile.
Snapchatters, 60% of which create over 3 billion snaps every day, view one billion geofilters and more than 10 billion videos each day. Plus, Snapchat has 166 million daily active users who visit the app 18 times each day and share 8,796 photos every second. It would take you ten years to view all the photos shared on Snapchat in the last hour. But Snapchat users aren’t just taking Snaps. They’re consuming branded content—a lot of it.
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